How Gen Z Is Proving Its the Foodie Generation
Brands are obsessed with Gen Z, and for good reason. Not only do members of this generation wield powerful pop culture influence, but they are also eager to discover products, especially in food & beverage.
Gen Zers are far more likely than older generations to try foods and drinks that they haven’t tried before, both packaged goods and items from restaurants. This combination of influence and adoption means their tastes and preferences can set foods and drinks on a trajectory of success or failure.
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