Dentsu Aegis Network boosts audience understanding by replacing TGI with YouGov Profiles
Global Media Group Dentsu Aegis Network has announced that it has adopted YouGov’s Profiles platform for its audience understanding, strategy and activation purposes, replacing Kantar TGI.
YouGov Profiles is a segmentation and media planning tool for agencies. It uses an “always on” methodology for data collection which is predicated on accuracy as well as depth and immediacy of data. The move will compliment Dentsu Aegis Network’s bespoke Consumer Connection System (CCS) – a suite of insight, research and planning tools which is available in over 50 markets globally.
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