Geographic location is also important, Steve Green, co-founder and publisher of industry publication PMQ Pizza Magazine, said in a Jan. 11 interview, noting that pizza chains tend to have a bigger presence in red states.
Of the $34 billion grossed by pizza restaurants last year in states that voted for President Donald Trump in 2016, $12.4 billion, or 36.5 percent, came from stores with more than 500 locations nationwide, according to figures from CHD Expert, a foodservice and hospitality data analysis firm. In states won by Democratic nominee Hillary Clinton, $6.3 billion, or 23 percent, of $27.3 billion came from chains.
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